Global martech firm and marketing cloud provider, Mapp, has launched Mapp AI Chat, a tool designed to transform how marketers analyse their data and extract actionable insights to optimise marketing campaigns.
As part of the Mapp AI Assistant package, Mapp AI Chat is powered by advanced ChatGPT4o algorithms and enables marketers to ‘talk with their data’ – all while ensuring full data confidentiality. This simplifies the process of understanding and analysing complex information. It also answers questions, provides explanations, offers actionable recommendations, and performs advanced data analysis in real-time.
Delivering a more intuitive experience, Mapp AI Chat has been designed to tailor data insights to the specific needs of each user. Now data scientists, e-commerce managers and marketers can break down complex analytics into clear, digestible insights. This includes executive summaries, key findings and correlations, and strategic recommendations – prompting critical follow-up questions to enable users to dive deeper into their data.
Key Benefits of Mapp AI Chat:
- Simplified data interpretation: Mapp AI Chat breaks down complex digital analytics into easy-to-understand executive summaries, making it simpler for marketers to draw key trends and insights from their data.
- Customer behaviour insights: dive deep into user engagement metrics to refine strategies and personalise campaigns more effectively.
- Tailored recommendations: Mapp AI Chat provides personalised strategic recommendations and follow-up questions based on the user’s role. It also encourages further exploration by recommending further analyses of specific data points.
- Ad-Hoc Data Queries: address unexpected changes in key metrics, and fix issues promptly.
- Real-time campaign optimisation: quickly analyse and adjust campaigns based on real-time insights.
Eric Lubow, chief technology & product officer of Mapp, said: “Making data analysis more intuitive and accessible for marketers is a priority to Mapp. Combining Large Language Models with our technology enables marketers and data analysts to interact meaningfully with complex data sets. Our AI Chat makes it simpler to extract actionable insights for better decisions that drive business success. This launch is a prime example of our broader vision of making AI-supported marketing solutions more accessible.”
Source: MarketingTech
