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Details
Closing Date: 2022/05/14
Reference Number: CCB220503-2
Job Title: Area Sales Manager
Job Category
Commercial – Sales and Marketing
Company
Coca-Cola Beverages Africa (Uganda)
Job Type: Permanent
Location – Country: Uganda
Location – Province: Not Applicable
Location – Town / City: Kampala
Job Description
Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. In Uganda, CCBA is represented by Century Bottling Company Limited and Rwenzori Bottling Company Limited.
We are currently seeking to recruit An Area Sales Manager based in Kampala.
Asan Area Sales Manager, you will report directly to the Regional Sales Manager.
Key Purpose Statement
To deliver Volume and Revenue growth in all channels and grow customer base and manage accounts. Brilliant execution and sales through their ADs
Key Duties & Responsibilities
Maximizes allocation of resources in the area (e.g. POS, Coolers)
Manages and measures sales targets daily and takes corrective action with the team
Coach and Lead
Trade and Outlet Execution
Outlet Development
Quality Management
Sales and Market share growth
Partner with ADs and customers to develop and execute a customer-specific business plan.
Monitor competitive activities
Quality Management: Ensure compliance with Quality Standards and Manage Trade Replacements.
Promotions: Implement promotional plans
Report promotional deviances with Store Owners/managers
Execute Promotional Compliance
Merchandising: Ensure the execution and Implementation of Picture of Success by channel is being done by the ADs.
Implement stock rotation
Execute dealer merchandising training
Order Generation: Sell in Core packs as per Picture of Success
Orders calculated and captured
Achieve Sales Targets
Manage New Product Listings
Negotiates permanent, promotional, and ad hoc space with customers.
Executes quarterly (or as per agreement) business reviews by customers.
Attends frequent trade visits to customer stores with relevant regional personnel
Understand pack margin and pack role per customer in order to optimize revenue growth.
Utilize market research and analysis such as Nielsen, loyalty data, etc to formulate programs and feedback to customers.
Customer Relationships Supports the front line staff in building strong relationships with each customer by:
Identifying business growth opportunities – (master of execution and brings a different perspective to identify opportunities sales staff may have missed
Develop, implement and/or manage account-specific programs, promotions, and packs as required and evaluated.
Builds personal relationships with customers through various interactions such as charity sports days, customer conference participation, corporate golf days, international conferences, and sporting occasions.
Sales and Marketing share growth
Manages and measures sales targets daily and takes corrective action
Allocates execution resources (e.g. POS / coolers / promotional material etc) for maximum return
Identifies competitor activities and develops and implements response tactics
Promotions – ensures local and national promotions are implemented effectively
Skills, Experience & Education
Qualifications:
3 year Sales/ Marketing or equivalent Degree
Post matric sales and marketing qualification.
Experience:
Ideally a minimum of 2 years of previous sales experience or equivalent FMCG
Competencies
Product & Industry knowledge
Competitor insights
Strategic Thinker
Analytical Skills
Flexible
Resilient
Conflict handling ability
Good Attention to detail
Customer focussed & Service orientation
Commercial/ Industry awareness
Excellent interpersonal skills / good motivational skills
An understanding of evolving business needs and how systems can be adapted to meet these needs and add value.
Good negotiation skills when dealing with customers
Ability to work under pressure
Good presentations skills
Strong administration capabilities Basic Business Acumen
Intermediate Computer Skills
Merchandising
Revenue Management
Coach and Lead: Motivates and inspires subordinates to achieve results
Hands-on coach in the trade building capability and help identify opportunities
Builds a vibrant, energized team through a dynamic ‘rallying’ leadership style (daily team meetings)
Developing great relationships
Being an ambassador of our company and brands
Execution: Master coach to drive brilliant execution against standards
Problem-solving and conflict handling/resolution
website: https://ccba.erecruit.co/candidateapp/Jobs/View/CCB220503-2
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