Job Summary:
Organization: World Health Organization (WHO)
Global non-profit career opportunities
Country: Cameroon
City: Yaounde
Office: WHO Yaoundé, Cameroon
Grade: No grade
Contractual Arrangement: Special Services Agreement (SSA)
Contract Duration (Years, Months, Days): 6 Months
Deadline: Monday, 23 December 2024
Background and Justification
The fight against misinformation, particularly regarding vaccination, has become a major challenge. The proliferation of false information on social networks has contributed to growing public distrust of vaccines, thus hampering efforts to achieve vaccination coverage targets. In order to counter this phenomenon and restore trust, the EPI, with the support of its partners, has implemented an ambitious digital communication strategy around vaccination. This aims to provide reliable and accessible information while engaging in dialogue with communities on social networks. Proactive management of these platforms is essential to raise awareness, educate, and respond in real time to public concerns.
In this context, the recruitment of two SSAs, Digital Communication Assistants, becomes crucial. These professionals will be responsible for managing the WHO and EPI social networks, animating online communities, moderating discussions, and ensuring that institutional messages are clear, consistent and adapted to each target audience. Their role will also be to support the implementation of the digital communication strategy by coordinating campaigns, creating engaging content and ensuring constant monitoring to detect and combat disinformation.
Description of Activities
Under the coordination of the person in charge of vaccination at WHO and in collaboration with the Expanded Programme on Immunization team, the Digital Communication Assistant(s) will be responsible for:
- Administering the institutional EPI website (creation of pages, sections and articles; improving navigability, etc.), and ensuring statistical monitoring of site traffic.
- Create and manage social networks (Facebook, Twitter, Instagram, LinkedIn, Tiktok, Youtube) of the PEV and WHO.
- Ensure the presence of WHO and PEV in social networks.
- Manage e-reputation and interaction with the social network community.
- Develop and deploy the digital strategy based on analyses.
- Create content for publications.
- Develop visibility: identify communities (forums, blogs, groups, etc.) to strengthen awareness within these communities, carry out web marketing actions (referencing, partnerships, affiliations, etc.).
- Animate the community: publish messages, get Internet users to interact, frame exchanges, build loyalty and promote the community.
- Ensure monitoring and reporting on the e-reputation of vaccination on digital trends (tools, apps) of actions carried out and performances.
- Develop and monitor the implementation of information campaigns.
- Ensure media monitoring and propose corrective strategies.
- Prepare periodic reports on the implementation of assigned activities.
- Carry out any other tasks assigned by the hierarchy
Deliverables
- The Digital communication assistant will have to carry out a rapid analysis of the WEB and social network contents described above.
- The Digital Communication Assistant will have to provide a concept note containing the proposals resulting from the findings noted, as well as solutions for improving the problems highlighted for attractive animation and moderation of the portal forums.
- The Digital communication assistant will have to intervene for the framing of the different exchange platforms on the portal as well as the Facebook page.
- The Digital communication assistant will have to provide a summary note at the end of each month on the different activities undertaken as well as the results obtained.
Education
Postgraduate degree in journalism, public relations, communications or any other equivalent degree
Experience
Professional experience of at least 2 years in a similar position.
Functional skills
Essentials
- Solid knowledge of multimedia tools, hardware and software (image and sound processing, web page creation, graphic editing).
- Excellent command of current technologies, Facebook, Twitter, Cloud Computing, factchecking.
- In-depth knowledge of social and cultural multimedia.
- Ability to manage projects (autonomy, rigor and imagination).
- Very good knowledge of web content software (photo editing, Canvas, etc.).
Desirable
- Interpersonal skills and ability to work across teams.
- Good ability to adapt and assimilate.
- Proficiency in IT tools.
- Punctuality, autonomy and good organization.
- Good general knowledge and ability to respond to current events.
WHO skills
Team spirit, Communication, Respect for cultures, Integrity.
Languages
Good command of French
Knowledge of English is an asset
Additional Information
This vacancy notice may be used to identify candidates for other similar consultancies at the same level.
Only candidates under serious consideration will be contacted.
A written test may be used as a form of screening.
If your candidacy is retained for interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. WHO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: http://www.whed.net/. Some professional certificates may not appear in the WHED and will require individual review.
For information on WHO’s operations please visit: http://www.who.int.
Link: https://careers.who.int/careersection/ex/jobdetail.ftl?job=2409120
